MARVEL MULTI MAGS
A BRONZE AGE OVERVIEW (1973 - 1984)

 
 
In the early 1970's Marvel Comics reintroduced their MULTI-MAGS, sets of three different comic books (two in the late Bronze Age) packaged in a clear plastic bag, which they had distributed first in 1968 and 1969. Pioneered by DC Comics in 1962, this marketing scheme gave comic book publishers access to the potentially lucrative but previously untapped supermarket and chain store market. Highly successful, it can be seen as one of the first steps towards entering a direct market - there's more on the topic in general here.
 
This page reflects work in progress on collecting and analyzing information regarding Marvel Comics' packaged comic packs from 1973 to around 1984. Although inspired by DC's comic packs, the House of Idea was never anywhere as orderly or well structured as the Distinguished Competition. Information on the individual titles contained in the Marvel Multi-Mags as well as their distribution pattern is therefore still very much anecdotal for the time being.

In the overview lists below (including both Marvel Multi-Mags proper as well as Whitman labelled bags), the colour codes are as follows:
GREEN = verified (some of these listings contain a link to a detailed review/analysis of the specific pack in question)
SILVER
= as per third party information (e.g. taken from auction listings)
ORANGE = unverified / doubtful / incomplete information
LIME = verified Whitman
CYAN = Whitman as per third party information
PURPLE = Parkes Run as per third party information


 

 
1972
 
OCT
 

MARVEL MULTI-MAGS (4 for 79)
Iron Man #51
Daredevil #92
Hero For Hire #3
Adventure Into Fear #10

   
     
 
1974
 
AUG
 

MARVEL MULTI-MAGS (3 for 74)
Captain America #176
Marvel Tales #52
Tomb Of Dracula #23

MARVEL MULTI-MAGS (3 for 74)
War is Hell #8
Monsters on the Prowl #29
Incredible Hulk #178

 
 
OCT
 

MARVEL MULTI-MAGS (3 for 74)
Man-Thing #10
Marvel's Greatest Comics #52
Marvel Triple Action #2

   
 
 
1975
 
AUG
 

MARVEL MULTI-MAGS (3 for 74)
Avengers #138
Adventure Into Fear
#29
Conan
#53

MARVEL MULTI-MAGS (3 for 74)
Amazing Spider-Man#147
Iron Man
#77
Hulk
#190

 
 
SEP
 

MARVEL MULTI-MAGS (3 for 74)
Daredevil #125
Man-Thing
#21
Captain America
#189

MARVEL MULTI-MAGS (3 for 74)
Fantastic Four #162
Marvel Team-Up
#37
Thor
#239

MARVEL MULTI-MAGS (3 for 74)
Avengers #139
Jungle Action
#17
Conan
#54

 

MARVEL MULTI-MAGS (3 for 74)
Hulk #191
Iron Man
#78
Amazing Spider-Man
#148

   
 
 
1976
 
JAN
 

MARVEL MULTI-MAGS (3 for 74)
Thor #243
Marvel Two-In-One #13
Amazing Spider-Man
#152

MARVEL MULTI-MAGS (3 for 74)
Fantastic Four #166
?
Marvel Super-Heroes
#55

 
 
FEB
 

MARVEL MULTI-MAGS (3 for 74)
Avengers #144
?
Amazing Spider-Man
#153

   
 
JULY
 

MARVEL MULTI-MAGS (3 for 74)
Amazing Spider-Man #158
Marvel Feature #5
Captain America
#199

   
 
AUG
 

MARVEL MULTI-MAGS (3 for 89)*
Hulk #202
Black Goliath
#4
Marvel Adventure
#5
* actually carries 25 price issues

   
 
OCT
 

MARVEL MULTI-MAGS (3 for 89)
Amazing Spider-Man #161
Doctor Strange #19
Eternals
#4

   
 
DEC
 

MARVEL MULTI-MAGS (3 for 89)
Avengers #154
Defenders
#42
Hulk
#206

MARVEL MULTI-MAGS (3 for 89)
Thor #254
Marvel Tales
#74
Ka-Zar
#19

 
 
 
1977
 
JAN
 

MARVEL MULTI-MAGS (3 for 89)
Hulk #207
Conan
#70
Power Man
#39

MARVEL MULTI-MAGS (3 for 89)
Avengers #155
Thor #255
Marvel Triple Action #33

Variant exists with Thor and Avengers on outside

MARVEL MULTI-MAGS (3 for 89)
Fantastic Four #178
Howard the Duck
#8
Marvel Tales
#75

 

MARVEL MULTI-MAGS (3 for 89)
Amazing Spider-Man #164
Thor #255
Eternals
#7

   
 
FEB
 

WHITMAN COMICS (3 for 89)
Amazing Spider-Man #165
Hulk
#208
Thor #256

WHITMAN COMICS (3 for 89)
Amazing Spider-Man #165
Hulk
#208
Eternals #8

 
 
MAR
 

MARVEL MULTI-MAGS (3 for 89)
Avengers #157
Hulk
#209
Conan #72

   
 
APR
 

MARVEL MULTI-MAGS (3 for 89)
Hulk #210
Invaders #14
Eternals #10

MARVEL MULTI-MAGS (3 for 89)
Captain America #208
Marvel Two-In-One #25
Thor #258

WHITMAN COMICS (3 for 79)
Amazing Spider-Man #167
Hulk
#210
Thor
#258

 
MAY
 

MARVEL MULTI-MAGS (3 for 89)
Thor #259
Tomb of Dracula
#56
Marvel Super-Heroes
#64

MARVEL MULTI-MAGS (3 for 89)
Hulk #211
Black Panther
#3
Luke Cage Power-Man
#43

MARVEL MULTI-MAGS (3 for 89)
Red Sonja #3
Marvel's Greatest Comics
#70
Eternals
#11

 
JUNE
 

MARVEL MULTI-MAGS (3 for 89)
Marvel Super Action #1
Invaders
#16
Daredevil #145

   
 
JULY
 

WHITMAN COMICS (3 for 89)
Iron Man #100
Tarzan
#2
Marvel Team-Up
#59

   
 
AUG
 

WHITMAN COMIC-PAC (3 for 89)
Fantastic Four #185
Eternals
#14
Marvel Tales
#82

WHITMAN COMIC-PAC (3 for 89)
Amazing Spider-Man#171
Captain America
#212
Thor
#262

 
 
SEP
 

MARVEL MULTI-MAGS (3 for 89)
Iron Man #102
Tarzan
#4
Marvel Team-Up
#61

WHITMAN COMIC-PAC (3 for 89)
Fantastic Four #186
? Spider-Man #?
Marvel Team-Up
#62

WHITMAN COMIC-PAC (3 for 89)
Iron Man #102
Defenders
#51
Marvel Premiere
#38

 
OCT
 

MARVEL MULTI-MAGS (3 for 89)
Avengers #164
Nova
#14
Conan #79

MARVEL MULTI-MAGS (3 for 89)
Fantastic Four #187
Defenders
#52
Marvel Team-Up
#62

WHITMAN COMIC-PAC (3 for 89)
Marvel's Greatest Comics #74
Luke Cage Power-Man
#47
Conan #79

 
NOV
 

MARVEL MULTI-MAGS (3 for 89)
Howard the Duck #19
Iron Man
#104
Marvel Team-Up
#63

MARVEL MULTI-MAGS (3 for 89)
Thor #265
Red Sonja
#6
Eternals
#17

 
 
 
1978
 
JAN
 

MARVEL MULTI-MAGS (3 for 99)
Daredevil #150
Human Fly
#5
Marvel Two-In-One
#35

MARVEL MULTI-MAGS (3 for 99)
Avengers #167
?
Defenders #55

 
 
APR
 

MARVEL MULTI-MAGS (3 for 99)
Iron Man #109
Howard The Duck
#23
Machine Man
#1

MARVEL MULTI-MAGS (3 for 99)
Kull #26
Marvel Super Action
#35
Spider Woman
#1

MARVEL MULTI-MAGS (3 for 99)
Thor #270
Ms Marvel
#16
Doctor Strange
#28

 

MARVEL MULTI-MAGS (3 for 99)
Hulk #222
X-Men
#110
Marvel Tales
#90

   
 
MAY
 

MARVEL MULTI-MAGS (3 for 99)
Hulk #223
Man From Atlantis
#4
Nova
#19

MARVEL MULTI-MAGS (3 for 99)
Iron Man #110
Fantastic Four #194
Machine Man #2

MARVEL MULTI-MAGS (3 for 99)
Star Wars #11
Red Sonja
#9
Marvel's Greatest Comics
#77

 

MARVEL MULTI-MAGS (3 for 99)
Daredevil #152
Marvel Super Heroes
#71
Spider Woman
#2

   
 
JUNE
 

MARVEL MULTI-MAGS (3 for 99)
Iron Man #111
Marvel Team-Up
#70
Fantastic Four
#195

MARVEL MULTI-MAGS (3 for 99)
Human Fly #10
Marvel Two-In-One
#40
Spider Woman
#3

MARVEL MULTI-MAGS (3 for 99)
Amazing Spider-Man #181
Thor
#272
Doctor Strange
#29

 
JULY
 

MARVEL MULTI-MAGS (3 for 99)
Daredevil #153
Spider Woman
#4
Godzilla
#12

MARVEL MULTI-MAGS (3 for 74)
MARVEL MULTI-MAGS (3 for 99)
Hulk #225
Black Panther
#10
Invaders
#30

 
 
AUG
 

MARVEL MULTI-MAGS (3 for 99)
Amazing Spider-Man #183
Thor
#274
Human Fly
#12

   
 
SEP
 

MARVEL MULTI-MAGS (3 for 99)
Thor #275
Conan
#90
Marvel Tales
#95

   
 
NOV
 

MARVEL MULTI-MAGS (3 for 99)
Amazing Spider-Man #186
Marvel's Greatest Comics
#80
Human Fly
#15

MARVEL MULTI-MAGS (3 for 99)
Spectacular Spider-Man #24
Iron Man
#116
Star Wars
#17

MARVEL MULTI-MAGS (3 for 99)
Daredevil #155
Marvel Two-In-One
#45
Godzilla
#16

 
DEC
 

MARVEL MULTI-MAGS (3 for 99)
Amazing Spider-Man #187
Marvel Triple Action
#45
Thor
#278

MARVEL MULTI-MAGS (3 for 99)
Hulk #230
Avengers
#178
Marvel Tales
#98

MARVEL MULTI-MAGS (3 for 99)
Marvel Two-In-One #46
Godzilla
#17
Marvel Super Action
#11

 

MARVEL MULTI-MAGS (3 for 99)
Spectacular Spider-Man #25
Iron Man
#117
Fantastic Four
#201

   
 
 
 

 

1979 JAN MARVEL MULTI-MAGS (3 for 99)
Amazing Spider-Man #188
Captain America
#229
Thor
#279
MARVEL MULTI-MAGS (3 for 99)
Hulk #231
Conan
#94
Avengers
#179
MARVEL MULTI-MAGS (3 for 99)
Iron Man #118
Spectacular Spider-Man #26
Fantastic Four
#202
  FEB MARVEL MULTI-MAGS (3 for 99)
Hulk #232
Conan
#95
Avengers
#180
MARVEL MULTI-MAGS (3 for 99)
Shogun Warriors #1
Marvel Two-In-One
#48
Spider Woman
#11
MARVEL MULTI-MAGS (3 for 99)
Amazing Spider-Man #189
Thor
#280
Micronauts #2
  MAR MARVEL MULTI-MAGS (3 for 99)
Hulk #233
?
Avengers
#181
MARVEL MULTI-MAGS (3 for 99)
Shogun Warriors #2
Marvel Super Heroes
#79
Spider Woman
#12
 
  APR MARVEL MULTI-MAGS (3 for 99)
Shogun Warriors #3
Marvel Two-In-One
#50
Spider Woman
#13
   
  MAY MARVEL MULTI-MAGS (3 for 99)
Amazing Spider-Man #192
Thor
#283
Battlestar Galactica #3
   
  JUNE      
  JULY      
  AUG      
  SEP      
  OCT MARVEL MULTI-MAGS (2 for 79)
Fantastic Four #211
Spectacular Spider-Man
#35
   
  NOV MARVEL MULTI-MAGS (2 for 79)
Fantastic Four #212
Spectacular Spider-Man
#36
MARVEL MULTI-MAGS (2 for 79)
Avengers #189
Hulk
#241
MARVEL MULTI-MAGS (2 for 79)
Amazing Spider-Man #198
Captain America #239
  DEC MARVEL MULTI-MAGS (2 for 79)
ROM #1
Marvel Two-In-One
#58
   
1980 JAN MARVEL MULTI-MAGS (2 for 79)
Fantastic Four #214
Spectacular Spider-Man
#38
   
  FEB MARVEL MULTI-MAGS (2 for 79)
Amazing Spider-Man #201
She-Hulk #1
MARVEL MULTI-MAGS (2 for 79)
Hulk #244
Avengers #192
 
  MAR MARVEL MULTI-MAGS (2 for 79)
Marvel Super Heroes #87
Marvel Two-In-One #61
MARVEL MULTI-MAGS (2 for 79)
Fantastic Four #216
Spectacular Spider-Man
#40
 
  APR      
  MAY MARVEL MULTI-MAGS (2 for 79)
Amazing Spider-Man #204
?
MARVEL MULTI-MAGS (2 for 79)
Fantastic Four #218
Spectacular Spider-Man
#42
 
  JUNE      
  JULY      
  AUG      
  SEPT      
  OCT MARVEL MULTI-MAGS (2 for 79)
Star Wars #41
She-Hulk #9
   
  NOV      
  DEC MARVEL MULTI-MAGS (2 for 95)
Hulk #254
X-Men #140
MARVEL MULTI-MAGS (2 for 99)
Amazing Spider-Man #211
Captain America #252
 
1981 JAN      
  FEB      
  MAR      
  APR MARVEL MULTI-MAGS (2 for 99)
Amazing Spider-Man #215
Dazzler #2
MARVEL MULTI-MAGS (2 for 99)
Fantastic Four #229
Iron Man #145
MARVEL MULTI-MAGS (2 for 99)
Thor #306
Captain America #256
  MAY MARVEL MULTI-MAGS (2 for 99)
Star Wars #47
Star Trek #14
MARVEL MULTI-MAGS (2 for 99)
Thor #307
Marvel Tales #127
PARKES RUN MARVEL COMICS (2 for 99)
Marvel Team-Up #105
Dazzler #3
    MARVEL MULTI-MAGS (2 for 99)
Hulk #259
Ghost Rider #56
MARVEL MULTI-MAGS (2 for 99)
Conan #122
Ka-Zar #2
PARKES RUN MARVEL COMICS (2 for 99)
Amazing Spider-Man #216
Power Man & Iron Fist #69
    MARVEL MULTI-MAGS (2 for 99)
Marvel Team-Up #105
Dazzler #3
MARVEL MULTI-MAGS (2 for 99)
Fantastic Four #230
Defenders
#95
PARKES RUN MARVEL COMICS (2 for 99)
Avengers #207
Marvel Super Heroes #97
    MARVEL MULTI-MAGS (2 for 99)
Spectacular Spider-Man #54
Moon Knight #7
MARVEL MULTI-MAGS (2 for 99)
X-Men #145
Iron Man #146
PARKES RUN MARVEL COMICS (2 for 99)
Spectacular Spider-Man #54
Moon Knight #7
    MARVEL MULTI-MAGS (2 for 99)
Amazing Spider-Man #216
Power Man & Iron Fist #69
  PARKES RUN MARVEL COMICS (2 for 99)
Thor #307
Marvel Tales #127
  JUNE      
  JULY      
  AUG MARVEL MULTI-MAGS (2 for 99)
Amazing Spider-Man #219
Daredevil #173
   
  SEP      
  OCT MARVEL MULTI-MAGS (2 for 99)
Ka-Zar #7
Dazzler #8
   
  NOV     PARKES RUN MARVEL COMICS (2 for 99)
Amazing Spider-Man #222
Avengers #213
  DEC MARVEL MULTI-MAGS (2 for 99)
Amazing Spider-Man #223
Ghost Rider #63
   
1982 JAN      
  FEB      
  MAR MARVEL MULTI-MAGS (3 for $1.69)
Amazing Spider-Man #226
Marvel Two-In-One #85
Thor #317
   
  APR      
  MAY MARVEL MULTI-MAGS (3 for $1.69)
Captain America #269
Ghost Rider #68
Thor #319
   
  JUNE      
  JULY      
  AUG      
  SEPT MARVEL MULTI-MAGS (3 for $1.69)
Amazing Spider-Man #232
Ghost Rider #72
Thor #323
   
  OCT      
  NOV      
  DEC      
1983 JAN      
  FEB      
  MAR      
  APR      
  MAY MARVEL MULTI-MAGS (3 for $1.69)
X-Men #169
Hulk #283
Conan #146
   
  JUNE      
  JULY      
  AUG      
  SEP      
  OCT      
  NOV      
  DEC      

 

 

Page created 13/MAR/2015
Last updated 27/APR/2018

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