Selected
material from Marvel's new Silver Age world of
superheroes was reprinted in Great Britain by several
publishers in the standard black & white UK comic
book format soon after its original appearance in the
US, but it wasn't until the formation of its own
publishing channel, Marvel UK, that the House of
Ideas systematically targeted the British comic book
reader. Although clearly set up with the intention of
reprinting original US material for the British
market, it did produce some original material by
British creators at a later stage.
